Head of Growth (m/f/d)

Permanent employee, Full-time · Berlin

Why we need you
You will be responsible for running Jodel’s growth efforts at every stage. This mainly includes experimenting with and scaling new user acquisition and retention campaigns, as well as scaling the growth team as we expand to new countries and new demographics. You will be the main leader and driver for growth, the most important metric for a startup.
Your mission
  • Deploy our monthly marketing budget across all channels to drive growth across mature and new markets.
  • Vet and test incremental as well as completely new opportunities for growth across the entire mobile growth stack.
  • Build and lead our in-house cross-functional growth teams to execute the above, especially top-funnel within UA (paid, offline, viral), PR and all other relevant channels you discover.
  • Partner closely with our product and data teams to understand and influence user behaviour starting from the AIDA down to the AARRR (acquisition, activation, retention, revenue, referral) part of the funnel. 
  • Provide regular reporting on growth efforts, keeping other leadership and cross-functional teams informed and up to speed to help to optimize across top and bottom of the funnel.

Your profile
  • Experience: You have more than 5+ years of hands-on experience in growth, with a focus on user acquisition in mobile consumer with a track record in growing products to several million users. Furthermore, you have 2+ years of experience in leading related teams.
  • Entrepreneurial: Results-driven and a strong sense of ownership; you take initiative and spot opportunities independently rather than waiting for someone to direct you.
  • You don’t accept excuses nor obstacles to get stuff done.
  • Strategic AND Tactical: Able to zoom in and out from strategic to tactical: you can see the big picture while getting your hands dirty to make it happen.
  • Data-driven: You are tech-savvy and know how to query and use raw-data to your advantages. You can quickly seize opportunities and identify and prioritize impactful insights 
  • Leader: You’re an effective leader who knows how to build and scale the team(s) necessary at a given stage 
  • Intuition: You have an eye for good creatives, understand user psychology and show strong empathy to understand different (cultural) points of view
  • Autonomous-Learner: You are aware that for the company to grow, you must grow. You’re obsessed with independent self-development, dedicating time to learning from best-in-class teams and thought leaders, spending time building a network of other great practitioners, and constantly reflecting on your progress and goals
  • Language: You are a native/close to native in either German, Danish, Swedish, Norwegian, Finnish, French or Arabic, which allows you to understand the implicit community dynamics of our product. Furthermore, you are fluent in English.
  • Social Skills: You understand how to exploit group dynamics. You know how to build and represent a unique brand and you have a very good understanding of social media and it’s usage
  • You are positive and passionate about the future of digital communication/communities and how generation Z, Y and Z are using related services.
What do we offer?
  • Pioneer local communication. Establish a new category in social and change how millions of people live their daily lives
  • Build your career as the key player of a category-defining product with world-class investors, strong traction, a highly dedicated user base (DAU/MAU 40%, 80% of DAUs have logged in 5+ days out of the last 7 days) as well as an outstanding team with 10+ different nationalities
  • Use our network and product as a vehicle to meet and discuss product topics with the worlds brightest minds in the field from silicon valley to anywhere else in the world
  • Work in a culture that calls open & humble, clever & bold and playful & friendly their core values. We take our work seriously, but ourselves not too much!
  • We have unlimited coffee, drinks, snacks, fruits etc. We do awesome team events, offer language classes, do cross border company-wide team trips (we’ve been to Agadir/Marrakech, Gran Canaria, Barcelona and Zakopane) and much more. But the real perk in all of this is that you’re in the driving seat to further shape this culture and its traditions when you join.
  • Remuneration package of salary and significant share options.
About us
Jodel is the world’s hyperlocal community.

Through its state-of-the-art mobile platform, it enables its users to discover, follow, and participate in-real-time in the most relevant conversations with people nearby. We have millions of active users across the Nordics, DACH and middle-east and continue to expand globally.

Our vision is that in the next few years you can open Jodel at any time and anywhere in the world, to easily talk and connect with like-minded people right around you:

You will be able to fully explore the city you live in, listen in on all its vibrant communities and connect with your peers. No matter if it’s other pet lovers nearby or the local techno crowd: Jodel allows you to share memes and jokes, get news, ask questions and simply have fun. You can discuss everything from new hypes to modern-dating. Organize help for social causes. And by doing all that you might even get to know new amazing people in your area. 

Jodel will be closing the gap to easily share a togetherness with all the people you see in the physical world. As this works in your hometown, so it does when moving somewhere else. Whenever you’re travelling, you can be certain there are people around you that wonder about the same things. Is it still worth it to go to the Full Moon party here in Ko Pha-ngan or what are the best tricks for negotiations on the Marrakech market? And maybe, one day, you think about moving to New York so you teleport to its local feed and explore…
Your application at Jodel!
We appreciate your interest in Jodel. Please fill in the following short form. Should you have any difficulties in uploading your files, please contact us by mail at jobs@jodel.com.

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